Globally, rising challenges with water management and governance - largely owed to urbanization, population growth, and climate change - require a new creative and collaborative process. With the ongoing modernization of the Columbia River Treaty, refresh was born to shift the paradigm of how solutions to water governance have long been developed.

WHAT

A brand birth for pioneers of a social innovation approach to the challenges of water governance.

HOW

By conducting a thorough landscape review, the Railyard 2018 cohort developed a brand identity rooted in positioning refresh as systems changemakers through facilitation of deep collaboration - collaboration between academics, legal experts, government bureaucrats, and First Nations representatives.

IMPACT

Brand, creative, and communication strategies that equip the refresh team with an identity that supports their mission of creating meaningful change in water governance.