Christine Lingerie
Summer 2019 / Research, Brand Strategy, Brand Identity, Verbal Identity, Visual Design, Social Media Strategy, Photography Guidelines, UX Strategy, Website Design
Making women look and feel beautiful for over 40 years, Christine is a long-established Canadian creator of silk, luxury intimate apparel and loungewear.
WHAT
With the goal of appealing to a new audience, there was an opportunity to refresh Christine’s brand identity by developing an emotionally engaging narrative around its everlasting beauty, impeccable quality, and long-established artistry.
HOW
By immersing in Christine’s studio space, boutique experience, and breathtaking pieces, the Railyard Lab 2019 cohort developed a Brand Strategy that reflects what makes Christine truly unique: the ability to draw inspiration from the beauty in the world and meticulously hand-craft exquisite intimate apparel and loungewear.
IMPACT
A refreshed Brand Strategy that perpetuates beauty, quality, and artistry through its Verbal Identity, photography, and social media platforms to emotionally entice and captivate Christine’s current and future audience.