An annual bike race between the Vancouver and Whistler, the GranFondo hosts thousands of passionate cyclists who ride along some of the most spectacular settings in Canada.

WHAT

To promote GranFondo Canada's signature races to a variety of different types of riders. Whether professional or recreational, we developed a series of videos that would appeal to a mass cycling market.

HOW

Using a combination of old and new footage, we crafted each video to represent and engage a different type of rider. We captured the sweat, passion and tenacity of Canadian cyclists to allow them to experience or relive the event.

IMPACT

A combined view count of over 4600 on Youtube and high remarks from GranFondo Canada's President.