RADIUS SFU
Summer 2018 / Research, Brand Strategy, Business Model, Brand Identity, Visual Design, Social Media Strategy, Website Design
As a social innovation hub, RADIUS SFU works towards creating an economy that is just, inclusive, resilient, and sustainable. With RADIUS’ expanding its service offerings over the years, the Railyard 2018 cohort was tasked with creating an updated brand identity and website that captured this growth and clarified RADIUS’ organizational offerings.
WHAT
A brand refresh and website creation for an organization that nurtures radical ideas into useful solutions - one that learns by doing and equips aspiring changemakers to drive economic transformation.
HOW
By evolving existing brand and creative strategies to factor in RADIUS SFU’s shift towards thoughtful changemaking. Exercises in information architecture were undertaken that centered around organizing service offerings in a clear and relevant manner.
IMPACT
The strategies, coupled with in-depth user testing, set the foundation for the creation of a user-curated navigation of RADIUS’ offerings, supporting its mission to build solutions and support leaders in service of systems change .