Mission Possible
Summer 2018 / Research, Brand Strategy, Business Model, Brand Identity, Visual Design, Social Media Strategy, Website Design
As a community economic development agency in Vancouver’s Downtown Eastside, Mission Possible equips individuals with a renewed sense of dignity through meaningful work. An opportunity existed to update Mission Possible’s brand to capture its evolution over the past 10 years.
WHAT
A brand refresh for an organization championing a hand-up, rather than hand-out, approach to support the sustainable livelihoods of the residents of the Downtown Eastside.
HOW
By creating brand and creative strategies that tackled Mission Possible’s multiple service offerings, which includes their employment readiness programs and social enterprises
IMPACT
A brand strategy, creative strategy, and variety of visual touchpoints that consolidated Mission Possible’s brand under one identity - an identity that spoke authentically to program participants as well as customers, employers, and donors.