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The Lily Projects

Summer 2017 / Research, Brand Strategy, Business Model, Brand Identity, Visual Design, Social Media Strategy, Website Design

Creating a brand for a nonprofit society seeking to inspire hope for sexual assault survivors and ignite action for change across BC. Lily Projects is differentiated by the integration of justice and creativity.

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Lawyer and artist Kisa Macdonald knows survivors fall through the cracks of the legal system. There was an opportunity to create a brand that offers accessible legal resources and creatively-driven awareness campaigns to prevent the system from failing more people. Created collaboratively, these legal and creative projects will be housed on a scalable web platform.

Informed by research and interviews with survivors, Railyard 2017 developed a brand strategy that recognizes sexual assault can happen to anyone. Justice, hope, and survivors like Lily, the organisation's namesake, are at the heart of the brand.

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Guidelines for a bold brand identity inspired by the elegance of a calla lily. Logo uses positive, upward movement to represent growth, courage, and resilience. A Lily Projects-branded investor deck was created for initial funding presentations. Website mockups and a site map were prepared to aid The Lily Projects web developer.