Reading & Learning Pathways
Spring 2012 / Brand Strategy, Brand Identity, Visual Design
We developed a vibrant brand identity for a local entrepreneur's student learning program.
WHAT
Creating a visual identity, brochure, and website that would appeal to a broad range of children and adults.
HOW
Based off insights gained from staff members and existing communications, we developed a new brand language and visual identity inspired by the concept of growth.
IMPACT
The Reading & Learning Pathways team was delighted by their new playful, yet professional, brand identity and brand language.