Railtown Design District
Summer 2014 / Brand Strategy, Brand Identity, Visual Design, Website Design, Website Development
Vancouver’s very-own interior design district located right in Railtown, providing trade-focused resources to designers and decorators.
WHAT
To refresh Railtown Design District’s current logo in order to identify with designers and to build a website that reflects their interior design expertise.
HOW
We defined Railtown Design District’s brand DNA to understand the core values and character of the association, guiding design development. A brand-new identity was created to reflect the connection and cooperation between the interior design businesses. The website was developed to demonstrate a professional glimpse at interior design in Vancouver.
IMPACT
The Railtown Design District team was delighted by their new playful, yet professional, brand identity and brand language.