The Creation of a brand using natural, farm procured ingredients that that re-envision the skincare category and deliver the natural benefits from farm to face.

WHAT

To create an inclusive brand for Michael and Matthew Mazur that offers quality ingredients to a community of consumers and farm partners around the world.

HOW

By combining a brand strategy that emphasizes inclusion and connection with creative and communication strategies balancing both clinical and natural aesthetics. Packaging is used to reflect elements of life on the farm. Michael and Matt Mazur; their name is the foundation of their brand.

IMPACT

A brand strategy that perpetuates connection and family heritage. Engaging packaging utilizes half imagery half text combinations in addition to location codes users can search to find where in the world Mazur ingredients come from. A Mazur-branded investor deck was created and is ready for primary funding rounds.