Embark Sustainability is a non-profit student society of Simon Fraser University that promotes sustainable living on campus by offering a variety of programs catered towards sustainability in climate, food and mobility.

WHAT

A new identity for the former Sustainable SFU that aligns with the forward-thinking, interdisciplinary aspects of sustainability on campus and differentiates the organization from existing sustainability programs on campus.

HOW

With on-going collaboration and engagement with the board of directors and management staff, we defined the brand strategy along with associated naming options that resonates with the evolution of the organization. We developed a brand identity and series of touchpoints that is approachable and lively that builds on accessible and inclusive student engagement.

IMPACT

Embark Sustainability launched with a differentiated brand from other sustainability societies on campus through its look and feel, in addition to its approach.