Acts
Summer 2014 / Brand Strategy, Brand Identity, Visual Design, Website Design
Acts is a well-established Canadian charity that focuses on gravitational-fed water systems and brings meaningful change to rural communities in Uganda.
WHAT
To fully rebrand ACTS’ dated 1990’s logo to identify with a younger demographic and build donor support.
HOW
We defined ACTS’ "Reasons to Believe", including the brand values, character, core and differentiation, to guide the creation of the logo design.
IMPACT
A design presentation featuring the final logo version with associated brand assets recommendations and a document detailing all of ACTS’ brand DNA.