A rebranding to elevate Pique Ventures and Bonnie Foley-Wong as a leader in the financial industry and pioneer of integrated investing in Canada and beyond.

WHAT

With equality as a core value, Bonnie and Pique Ventures aimed to create an investment environment that promotes gender-equality. Through developing funds for business leaders and investing in female-led startups, Pique Ventures is growing and Bonnie is speaking on tours more frequently. A more lighthearted and vibrant identity was created to communicate her values and expertise.

HOW

A brand strategy that illuminates equality, conversation and exchange led to a cohesive creative strategy using colours that are vibrant and exciting. The logomark illustrates conversation and the exchange of knowledge and advice. A communication strategy offered techniques to interact and share expertise with an online audience.

IMPACT

A vibrant and contemporary identity elevates the brand from a more traditional look and feel. A 4-colour system of wayfinding on the website allowed for easier navigation and simplicity. The identity and logo mark piques one’s curiosity.