Knack
Summer 2015 / Brand Strategy, Naming, Brand Identity, Visual Design
Previously called “Recipes for Success,” Knack is an initiative ran by Potluck Cafe and Catering that aims to create work opportunities through skills-based learning for individuals that face barriers to entering the workforce. Knack provides participants with education, skill development opportunities and the ability to document their achievements through a badge system for future employment opportunities.
WHAT
To re-launch Recipes for Success using a new name, identity and website that allows for strategic alignment with the organization’s mission.
HOW
Preliminary research was conducted to explore and recommend potential naming options for Recipes for Success. Based on the chosen name, Knack, an aligned brand DNA and creative approach was created. We designed the identity, badge program and website to resonate with future participants in the program, visuals that they would proudly connect with. The badges were designed to emphasize professionalism and success of the program’s participants.
IMPACT
The re-envisioning of Potluck’s initiative, newly launched as Knack, allows for a streamlined approach to the important work both visually and strategically.