In this post we will tell you about the internal and external strategies we recommended to Global Mothers - the meat of the project! Then we will go into our key learnings and takeaways from this project. Our core recommendations are based on our findings in the Acumen course and throughout our research (see our two previous posts to learn more about Acumen and our research).
There were two components to our research: analysis of social enterprises’ impact communications, and consumer insights.
We looked at a variety of different social enterprises in various sectors and collected social impact communications examples that were both visually appealing and informative, including: infographics, videos, statistics, stories, blog posts, and impact reports. We then used these examples in our consumer interviews to better understand what consumers like and do not like when learning about an organization’s social impact.
Hello! Jessica and Elsa here! We have had the absolute pleasure of working with Global Mothers over the past few weeks to do some social impact research and to come up with fun ways to communicate their impact. Global Mothers is a social enterprise working with women in impoverished nations to provide them with the training and means to sell their products here in North America. This leads to a lifetime of skills and a sustainable income for the women to be able to take care of their families, while giving western consumers a chance to pick up beautifully handcrafted jewelry and accessories.
