Over the past few weeks at Railyard lab, I’ve gone through insightful learning experiences in the design industry. Particularly, my perception on branding and graphic design. I began to internalize the fact that graphic design requires a lot of detail. Every element, font, letter, punctuation, comes into scrutiny by the designer. Using the programs is one element to design production, but to do it in a way that is proficient is another. I have come to realize that my perception of graphic design has much more depth to it than what I have thought.

Before, when I told people that I want to study architecture, they would respond by saying that “Oh you must be attentive to details or else the buildings you design will fall if, you miss out on the details.” I had that perception in mind, that designing architecture must require much more attentiveness and combines art and science (Than other design industries.) I naively deemed producing “graphics” to be simply “making things pretty”. Thus, when I started out designing posters and pamphlets on my own years back, I didn’t care too much about the production or the detail qualities of the posters so long as they “looked good”, people will be okay with it and would not sweat the details. Coming to Railyard and working through our first project, I felt even more strongly that previous perception was not valid at all. The best graphic/UX designs would have all of the concepts, aesthetics, and execution done extremely well. Read more