Dossier Research
Summer 2013 / Research
Ignited by Dossier's curiosity into social movements, we analyzed not for profit campaigns that inspire communities and provoke action over awareness.
WHAT
To understand the digital and physical landscape of successful social campaigns, transfer our learnings and provide suggestions for one of Dossier's online social company clients.
HOW
We conducted market research and an analysis breakdown to categorize existing campaigns within seven separate sections. Through further research, we determined what core factors establish successful campaigns and proposed a multi-channel campaign.
IMPACT
An informative and engaging visual presentation for the Dossier team and their client's CEO.