Hidden Path
Fall 2013 / Research
We researched the social media influence of top wine competitors and created a custom presentation for hidden path wine group.
WHAT
To understand how competitors in the wine industry use social media to their advantage and determine how Hidden Path could leverage this knowledge for their own brand.
HOW
We composed a robust presentation which included a detailed outline of various wines and their social media standing, as well as an in-depth look the competition's use of marketing and social media.
IMPACT
The presentation was well received at one of Dossier's weekly meetings and subsequently circulated to all the Hidden Path board members.