We created a three part documentary to captivate and inspire an audience through the history and brand strategy of Cowell Auto Group.

WHAT

To inform new and current staff members of Cowell Auto Group's brand strategy and to empower them to carry out their new brand promise. A common message had to be communicated amongst all departments.

HOW

We developed a three part documentary to communicate the past, present and future of Cowell Auto Group's brand and company values. Through narrating Cowell's history and capturing genuine customer interactions, we built an authentic and emotional connection amongst employees.

IMPACT

A full screening with an audience of over 200 employees, usage in employee orientations and a very happy client team.